Marketing Manager, Insurance

Thornhill, ON

Great opportunity with our multi-faceted membership client! They are looking for an Insurance Marketing Manager.

Responsibilities:

Plan integrated campaigns that will achieve targets including evaluating customer segments and looking for growth opportunities
Monitor and produce post analysis and ROI reports to assess campaigns
Allocate and manage the P&C Insurance Marketing budget
Remain up to date on P&C Insurance industry regulations and news to ensure marketing plans align with expectations
Create annual marketing and product plans for insurance products
Provide updates to management on trends that are impacting business plans
Work with the B2B Insurance team to find more opportunities to grow awareness

Qualifications:

University degree in marketing or relevant field
5+ years of related experience in marketing including 3+ years of managing a team
Experience results analysis and forecasting
Experience with P&C and/or Life, Health & Dental Insurance
Knowledge of B2C marketing priciples, including data segmentation, digital channels, creative testing, and post campaign analysis