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Marketing Manager, Insurance

Thornhill, ON
Great opportunity with our multi-faceted membership client! They are looking for an Insurance Marketing Manager.  

Responsibilities:
  • Plan integrated campaigns that will achieve targets including evaluating customer segments and looking for growth opportunities
  • Monitor and produce post analysis and ROI reports to assess campaigns
  • Allocate and manage the P&C Insurance Marketing budget
  • Remain up to date on P&C Insurance industry regulations and news to ensure marketing plans align with expectations
  • Create annual marketing and product plans for insurance products
  • Provide updates to management on trends that are impacting business plans
  • Work with the B2B Insurance team to find more opportunities to grow awareness

Qualifications:
  • University degree in marketing or relevant field
  • 5+ years of related experience in marketing including 3+ years of managing a team
  • Experience results analysis and forecasting
  • Experience with P&C and/or Life, Health & Dental Insurance
  • Knowledge of B2C marketing priciples, including data segmentation, digital channels, creative testing, and post campaign analysis
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