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Digital Engagement Specialist (contract)
Toronto, ONOur high-profile law firm client is seeking a Digital Engagement Specialist to join their team for a 2 month contract. This contract may be extended.
The Digital Engagement Specialist will be responsible for the management of website content publishing, email campaign execution, and the creation of interactive digital experiences. They will play a large role in driving the firm’s online brand presence and overall digital marketing success.
Responsibilities
Requirements
The Digital Engagement Specialist will be responsible for the management of website content publishing, email campaign execution, and the creation of interactive digital experiences. They will play a large role in driving the firm’s online brand presence and overall digital marketing success.
Responsibilities
- Ensure the firm displays the best-in-class digital experience
- Display a good understanding of SEO and implement best practices across all platforms
- Monitor the website and ensure compliance with all regulations, including privacy regulations and AODA/WCAG
- Ensure that the brand messaging is consistent across all platforms
- Manage and maintain the email marketing campaigns and contact list
- Collaborate with the design and development teams to bring interactive and immersive digital experiences to life
- Implement user-friendly and responsive designs for all platforms
- Use analytical tools to track and analyze engagement across all platforms
- Monitor digital trends and industry benchmarks to identify opportunities for change and enhancement
Requirements
- Strong proficiency with marketing technology platforms including Content Management Systems (CMS) and Marketing Automation Systems
- Experience and proficiency in design and editing programs such as InDesign, Photoshop, Premiere Pro and After Effects
- Ability to display web design skills, knowledge of website standards and best practices, SEO principles and best practices, email and marketing content
- Hands on knowledge of HTML, CSS, UX, cross-browser and cross-platform compatibility, mobile layouts, and responsive breakpoints
- Excellent communication skills and the ability to collaborate with teams
- Experience with analytics insights and working knowledge of Adobe Analytics and/or Google Analytics