Our client is in search of a highly experienced marketing strategist ideally with financial services experience.
This role interacts and collaborates with multiple teams to optimize business success. Primary functions include: marketing strategy development & execution; business alignment & KPI success prioritization; service & product success management.
- Collaboratively identify business objectives, growth opportunities, and key competitors
- Develop marketing strategy and annual roadmaps prioritizing both short and long term goals
- Communicate and collaborate with various marketing channels to implement multi-layered strategy
- Translate marketing observation into actionable analyses for supporting teams
- Monitor marketing campaign performance and manage improvement
- Manage marketing budget & KPIs
- Bachelor’s Degree in Marketing/Business
- 7-10 years experience in marketing strategy & communications
- Understanding of B2B marketing and ABM tactics
- Competence using frameworks, metrics, processes, etc.
- Excellent project management, organizational, and relationship management skills
- Strong business & marketing initiative