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Marketing Strategy Manager (B2B)

Toronto, ON

Our client is in search of a highly experienced marketing strategist ideally with financial services experience.

This role interacts and collaborates with multiple teams to optimize business success. Primary functions include: marketing strategy development & execution; business alignment & KPI success prioritization; service & product success management. 

Responsibilities 

  • Collaboratively identify business objectives, growth opportunities, and key competitors
  • Develop marketing strategy and annual roadmaps prioritizing both short and long term goals
  • Communicate and collaborate with various marketing channels to implement multi-layered strategy
  • Translate marketing observation into actionable analyses for supporting teams
  • Monitor marketing campaign performance and manage improvement
  • Manage marketing budget & KPIs

Requirements

  • Bachelor’s Degree in Marketing/Business
  • 7-10 years experience in marketing strategy & communications
  • Understanding of B2B marketing and ABM tactics
  • Competence using frameworks, metrics, processes, etc.
  • Excellent project management, organizational, and relationship management skills
  • Strong business & marketing initiative 
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