Our Global B2B professional services client (not software) is hiring a Director, Channel Strategy reporting to the CMO.

The Director will be responsible for strategic communications & content planning and channel development ensuring maximum effectiveness and reach working directly with senior leadership to grow and foster continued innovation.

Please note: hybrid work environment with 3 days working in the office required.

The Director will be responsible for Communications, Events and Digital Marketing, as well as leading a team.

Responsibilities:

Develop the overall communications & content strategies and looking for effective channels to optimize content and messaging
Develop a strategic plan for events supporting the company’s strategic goals and KPIs
Develop channel marketing strategies specifically with a focus on digital marketing working in conjunction with the larger marketing and business development teams
Look for opportunities to innovate and develop best practices as well as being the subject matter expert in digital marketing
Define measurable ROI objectives, track, analyze and report on all campaign effectiveness including digital analytics
Maintain and provide oversight to external agency relationships
Identify and deliver multiple market development initiatives annually and an editorial calendar
Ensure all plans are integrated and leverage each one’s focus and objectives cohesively
Have an in-depth understanding and analysis of the company’s audiences and competitive landscape

Requirements:

Relevant degree in business, marketing, communications or a related field
15+ years experience in B2B marketing, communications, and/or business development, in the B2B marketing and professional services industry.
Specific experience with digital marketing and channel marketing initiatives
Understanding how to deliver integrated content & communications to a varied audience
Knowledge of market positioning, campaign development and execution, marketing technology and digital marketing
Experience framing and collaboratively solving complex problems through creative problem-solving in a team-based environment
Ability to work in and manage cross-functional teams to deliver demonstratable business value
Bilingualism an asset but not required
Past experience managing substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking and project management skills
Experience leading and being a trusted advisor as well as working closely with senior leadership
Proactive and collaborative attitude with true understanding of the agility needed to capitalize on the changing market conditions
Bilingualism (French/English) is an asset but not required