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Market Insights Consultant
Thornhill, ONAs a Market Insights Consultant, you will lead and deliver high-impact research initiatives that inform strategic decision-making across our client's organization.
This role combines advanced analytics, storytelling, and stakeholder engagement to translate complex data into actionable insights.
Key Responsibilities
Additional Information:
Salary up to $91K/yr + Bonus + Benefits
This is replacing an existing position.
AI note taking may be used by Pursuit Agency in the interview process. AI could be used by our clients in their interview process.
This role combines advanced analytics, storytelling, and stakeholder engagement to translate complex data into actionable insights.
Key Responsibilities
- Lead end-to-end primary research projects, including design, execution, vendor management, and quality assurance
- Develop surveys and research tools aligned with best practices and stakeholder objectives
- Apply advanced analytical techniques (e.g., regression, factor, cluster, key driver analysis)
- Synthesize data into clear, compelling insights and executive-level recommendations
- Prepare and present reports to senior stakeholders
- Manage the Member research panel, including recruitment, engagement, and data integrity
- Oversee relationships with research vendors, platforms, and third-party partners
- Integrate multiple data sources to deliver holistic insights and recommend future research opportunities
- Enhance research processes, including exploring AI-driven methodologies and best practices
- Conduct secondary research to produce company and industry intelligence briefs
- Support strategic planning through market, product, and customer journey analysis
- Drive adoption and effective use of market intelligence platforms across Marketing teams
- Degree in Business, Marketing, or a related field
- 5+ years of market research experience with strong analytical expertise
- Proficiency in SPSS, survey tools, and Microsoft Office (data visualization skills preferred)
- Experience with both quantitative and qualitative research methodologies
- Familiarity with research panel management is an asset
- Strong communication, storytelling, and stakeholder management skills
- Proven ability to manage external vendor relationships
- Experience leveraging AI tools in research environments is preferred
Additional Information:
Salary up to $91K/yr + Bonus + Benefits
This is replacing an existing position.
AI note taking may be used by Pursuit Agency in the interview process. AI could be used by our clients in their interview process.