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Senior Manager, Paid Search & Social
Toronto, ONOur client, a boutique agency working with top clients across North America, is looking to add to their growing team.
This position is 100% remote. We are looking for candidates based in Canada.
As a Senior Manager of Paid Search & Social, you will play a pivotal leadership role in overseeing campaign performance, driving excellence, and nurturing client relationships. This position combines strategic vision with hands-on execution, ensuring campaigns deliver results while constantly innovating across paid media channels. You’ll work closely with clients to exceed their KPIs, lead a talented team, and help shape the future of digital marketing.
Key Responsibilities:
This position is 100% remote. We are looking for candidates based in Canada.
As a Senior Manager of Paid Search & Social, you will play a pivotal leadership role in overseeing campaign performance, driving excellence, and nurturing client relationships. This position combines strategic vision with hands-on execution, ensuring campaigns deliver results while constantly innovating across paid media channels. You’ll work closely with clients to exceed their KPIs, lead a talented team, and help shape the future of digital marketing.
Key Responsibilities:
- Act as primary point of contact for clients, ensuring paid media campaigns align with their goals and exceed expectations. Build strong, long-lasting relationships with clients
- Lead the development and implementation of paid search and social strategies
- Keep innovation & best practices top of mind. Integrate the latest tools, ad formats, and technologies into campaigns
- Oversee all aspects of campaign setup, budget management, and optimization
- Manage tracking systems and resolve any issues quickly to ensure smooth campaign execution
- Mentor and develop internal and external teams, educating them on digital best practices, emerging tools, and new strategies
- Develop detailed reporting, insights and presentations based on post-campaign performance, providing clients with valuable insights and recommendations
- Work with internal teams to assess and integrate third-party vendor solutions to improve campaign outcomes
- Build, manage, and refine audience segments across multiple platforms to ensure relevance and effectiveness
- Collaborate and work with cross-functional teams on business strategies
- Contribute content and insights to POVs, blog posts, and industry thought leadership to maintain a strong presence in the digital marketing space
- Ensure that tactical media plans are accurately implemented on digital platforms, delivering campaigns as needed
- Manage website tagging and conversion tracking for Google Ads, GA4, and Google Tag Manager to ensure proper reporting and actionable insights
- 5+ years’ experience in paid search, paid social with 1+ years’ managing small teams
- Post secondary education in relevant field preferred
- Hands on experience in Paid Search and Paid Social, with a focus on Google campaigns (Search, Performance Max, Shopping, Display GDN, Demand Gen) and Meta platforms (UGC, Prospecting, Retargeting, Advantage+, DPA)
- Proven track record of executing and optimizing media strategies across multiple platforms (Google Ads, GA4, GTM, Microsoft Ads, Meta, TikTok, X/Twitter, Apple Search, etc.).
- Strong analytical skills, with a passion for working with large data sets and emerging media technologies like AI.
- Excellent communication skills (written and verbal) and the ability to present complex information in a clear, compelling way.
- Highly organized with exceptional attention to detail and accuracy.
- Knowledge of Shopify is a bonus.
- Experience in an agency or working with media partners is a plus.