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Growth Marketing Manager (Toronto)
Toronto, ONOur tech platform client is looking for a Growth Marketing Manager to join their fast growing company in the B2B and B2C space. This position reports to the CEO & CMO and will be part of an existing and evolving marketing team.
Based in downtown Toronto, this is a hybrid work environment which requires working in the office 2-3 days per week.
You will be responsible for:
Tech tools: Hubspot, campaign management tools, Wordpress, Google products
Please include 1-3 examples of your content/writing and campaign experience.
Based in downtown Toronto, this is a hybrid work environment which requires working in the office 2-3 days per week.
You will be responsible for:
- Content Marketing – writing and optimizing content for all types of audiences to help drive leads as well as elevate brand and product awareness
- Marketing Campaigns – creating multi-channel marketing campaigns that deliver and convert leads and revenue for products & services. Working with a campaign marketing tool driving leads to the brands operating on the platform.
- Channels – delivering content across email, social, online, event and other content including blogs and white papers. You’ll also be responsible for managing events and webinars.
- Internal team collaboration – you will be working closely with internal teams including product marketing to market new products as well as enhanced features. You’ll also be working closely with sales and the executive team on strategy, messaging and growth initiatives.
- Degree in Marketing, Communications, Business or other related field
- 4 years’ experience in B2B Saas content marketing and ideally platform experience as well
- Extensive creative writing experience and optimizing content in a demand generation context
- Experience identifying buying personas, building target lists and executing an end to end marketing campaign
- Email marketing experience and digital marketing experience including funnel and ad optimization
- Excellent verbal and written communication skills
- Ability to work collaboratively in a fast paced environment
- Past experience on a tech platform an asset
- Passion for sports, health and fitness!
Tech tools: Hubspot, campaign management tools, Wordpress, Google products
Please include 1-3 examples of your content/writing and campaign experience.