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Director, Channel Strategy (Toronto/Montreal/Ottawa/Vancouver/Calgary)
Toronto, Montreal, Ottawa, Vancouver, Calgary, ONOur Global B2B professional services client (not software) is hiring a Director, Channel Strategy reporting to the CMO.
The Director will be responsible for strategic communications & content planning and channel development ensuring maximum effectiveness and reach working directly with senior leadership to grow and foster continued innovation.
Please note: hybrid work environment with 3 days working in the office required.
The Director will be responsible for Communications, Events and Digital Marketing, as well as leading a team.
Responsibilities:
Requirements:
The Director will be responsible for strategic communications & content planning and channel development ensuring maximum effectiveness and reach working directly with senior leadership to grow and foster continued innovation.
Please note: hybrid work environment with 3 days working in the office required.
The Director will be responsible for Communications, Events and Digital Marketing, as well as leading a team.
Responsibilities:
- Develop the overall communications & content strategies and looking for effective channels to optimize content and messaging
- Develop a strategic plan for events supporting the company’s strategic goals and KPIs
- Develop channel marketing strategies specifically with a focus on digital marketing working in conjunction with the larger marketing and business development teams
- Look for opportunities to innovate and develop best practices as well as being the subject matter expert in digital marketing
- Define measurable ROI objectives, track, analyze and report on all campaign effectiveness including digital analytics
- Maintain and provide oversight to external agency relationships
- Identify and deliver multiple market development initiatives annually and an editorial calendar
- Ensure all plans are integrated and leverage each one’s focus and objectives cohesively
- Have an in-depth understanding and analysis of the company’s audiences and competitive landscape
Requirements:
- Relevant degree in business, marketing, communications or a related field
- 15+ years experience in B2B marketing, communications, and/or business development, in the B2B marketing and professional services industry.
- Specific experience with digital marketing and channel marketing initiatives
- Understanding how to deliver integrated content & communications to a varied audience
- Knowledge of market positioning, campaign development and execution, marketing technology and digital marketing
- Experience framing and collaboratively solving complex problems through creative problem-solving in a team-based environment
- Ability to work in and manage cross-functional teams to deliver demonstratable business value
- Bilingualism an asset but not required
- Past experience managing substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking and project management skills
- Experience leading and being a trusted advisor as well as working closely with senior leadership
- Proactive and collaborative attitude with true understanding of the agility needed to capitalize on the changing market conditions
- Bilingualism (French/English) is an asset but not required