Our high-profile B2B professional services client is hiring a Senior Marketing Manager reporting to a Director of Marketing.
The Senior Marketing Manager will be responsible for strategic marketing development and market execution for the region and will work directly with leadership to grow the brand and revenue, as well as lead a team.
Please note: hybrid work environment with 3 days working in the office required.
Responsibilities:
Develop the overall market positioning, brand narrative and differentiated value proposition for the practice areas
Create and implement a strategic annual marketing plan including execution for all local and regional markets
Define measurable ROI objectives, track, analyze and report on results
Identify, review and deliver against standard content, submissions and credentials across sectors and markets
Create and manage a program to build the profiles of the company team members, nationally and locally
Identify and deliver multiple market development initiatives annually
Develop and deliver against community investment plans in order to maximize investment
Ensure all plans are integrated and leverage each one’s focus and objectives cohesively
Coordinate on-site logistics for all events
Have an in-depth understanding and analysis of the competitive landscape
Requirements
Relevant degree in business, marketing, communications or a related field
10+ years experience in B2B marketing, communications, and/or business development, in the B2B marketing and professional services industry.
Knowledge of market positioning, campaign development and execution, marketing technology and digital marketing
Experience framing and collaboratively solving complex problems through creative problem-solving in a team-based environment
Ability to work in and manage cross-functional teams to deliver demonstratable business value
Past experience managing substantial projects with large teams, either from project inception to implementation or involving significant performance demonstrating collaboration, critical thinking and project management skills
Experience leading and being a trusted advisor
Active listening to understand opportunities and challenges
Proactive and collaborative attitude with true understanding of the agility needed to capitalize on the changing market conditions
Proven expertise in connecting marketing strategy and outcomes to revenue and market share gain
Bilingualism (French/English) is an asset but not required