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PPC Search Marketing Strategist

Thornhill, ON
Great opportunity with our multi-faceted membership client! They are looking for a Search Strategist to join their team. You will be reporting to the Manager of Digital Marketing and will be responsible for developing SEM and SEO strategies.

Responsibilities:
  • Develop and implement SEM and SEO strategies and define the SEO optimization roadmap
  • Track and measure SEM and SEO performance, marketing attribution and ROI of marketing spend
  • Manage vendors and vendor relationships
  • Manage and understand how to effectively manage a large budget
  • Create weekly, monthly and quarterly reports to evaluate performance against forecast
  • Ongoing campaign optimization
  • Manage and mentor a team of Search Specialists

Qualifications:
  • Post-secondary degree or diploma in a relevant field
  • 4+ years of relevant search marketing experience specifically with PPC and SEO
  • 1+ years in a leadership role
  • Proficiency in HTML, CSS & Javascript with an understanding of web design, graphic design and copywriting
  • Ability to articulate SEM/SEO concepts to non-technical audience
  • Knowledge of Microsoft Excel and data manipulation and Bright Edge or similar software
  • Experience with Google AdWords and recognized SEO Certifications preferred
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