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Digital Content Lead

Toronto, ON
Digital Content Lead

Our Client in the public relations industry is looking for a strategic thinking Digital Content Lead experienced in digital and content marketing.

Responsibilities:
  • Lead & develop digital marketing programs, digital content creation & strategically use paid search.
  • Write and edit content in different styles to support strategic goals, engagement for varying clients.
  • Understand digital analytics tools & campaign performance to identify opportunities optimize campaign performance.
  • Stay connected with global colleagues & keep updated with digital trends.
  • Help build the agency’s digital offering including further development of digital offerings, identifying new business opportunities, and selling digital capabilities to existing clients
  • Provide exceptional client service, execution of client programs, and project management oversight

Requirements:
  • 5+ years working in content and communications, agency experience preferred
  • A degree or certification in digital marketing, content marketing, or communications preferred, but not required
  • Demonstrated understanding & experience with social media, digital strategies, & tools
  • Passion for storytelling through the written word
  • Demonstrated ability to work in a team environment and strong project management skills
  • Experience with Microsoft Office (Word, PowerPoint, Excel, Outlook, and Teams)
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