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Digital Marketing Strategist (remote)

Mississauga, ON
Great opportunity to be part of a high performing multi-function digital marketing group.

Our client is growing their digital team and needs a Digital Marketing Strategist with a great understanding of digital testing, developing hypothesis, optimizing campaigns and project management.

Responsibilities:
  • Working closely with the marketing  and product teams and other stakeholders on new initiatives and optimizing existing campaigns
  • Reviewing product roadmap to determine relevant testing required
  • Demonstrate subject matter expertise and standardize digital testing
  • Develop hypotheses to support acquisition strategy for specific market segment
  • Managing projects from strategy to execution
  • Ensuring all stakeholders are keep updated on timelines and deliverables
  • Able to look for solutions and streamline internal processes, and improve efficiency
 
Must Haves:
  • University education
  • 5+ years' experience in digital marketing, agency or client side
  • Experience with technology including Ad Servers, DSPs, DMPs, DCO, Ad Exchanges, Ad Networks & social media tools
  • Strong experience with A/B testing, conversion rates and other digital optimization
  • 3+ years' experience working on acquisition strategies and marketing segmentation
  • Overall understanding of digital marketing strategy and how it translates to digital channels
  • Experience project managing campaigns and initiatives from start to completion
  • Comfortable communicating project details with senior leadership and multiple internal stakeholders
  • Experience working in an Agile environment an asset
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