Great opportunity to be part of a high performing multi-function digital marketing group.

Our client is growing their digital team and needs a Digital Marketing Strategist with a great understanding of digital testing, developing hypothesis, optimizing campaigns and project management.

Responsibilities:

• Working closely with the marketing  and product teams and other stakeholders on new initiatives and optimizing existing campaigns
• Reviewing product roadmap to determine relevant testing required
• Demonstrate subject matter expertise and standardize digital testing
• Develop hypotheses to support acquisition strategy for specific market segment
• Managing projects from strategy to execution
• Ensuring all stakeholders are keep updated on timelines and deliverables
• Able to look for solutions and streamline internal processes, and improve efficiency

• University education
• 5+ years' experience in digital marketing, agency or client side
• Experience with technology including Ad Servers, DSPs, DMPs, DCO, Ad Exchanges, Ad Networks & social media tools
• Strong experience with A/B testing, conversion rates and other digital optimization
• 3+ years' experience working on acquisition strategies and marketing segmentation
• Overall understanding of digital marketing strategy and how it translates to digital channels
• Experience project managing campaigns and initiatives from start to completion
• Comfortable communicating project details with senior leadership and multiple internal stakeholders
• Experience working in an Agile environment an asset