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Marketing & Communications Specialist

Toronto, ON
Our client in the investment & insurance industry is seeking an enthusiastic Specialist in Marketing & Communications to join their growing team.

This role works within the Marketing & Customer Experience Department and focuses on the creation and implementation of marketing strategies and plans. An ideal candidate is customer-service focused, highly skilled in communication, and inspired to make a difference.

Responsibilities 
  • Prioritize accurate brand representation and increase brand engagement 
  • Collaboratively create and execute marketing material targeting business expansion and reflecting customer need
  • Inspire audience education and action through compelling marketing content design and creation
  • Collaboratively develop and execute journey maps built on customer insights inspired by business outcomes
  • Participate in results tracking and efficiency assessment for existing campaigns and initiatives
  • Maintain and improve digital assets for optimized customer experience
  • 50-60% of this position is writing and creating content for various channels

Requirements
  • Degree in Business, Marketing, or Communications
  • 3+ years’ experience in marketing with some experience in financial services
  • Demonstrated ability to execute diverse, creative marketing plans (print and digital)
  • Proficiency working with some design applications (Illustrator, Photoshop, etc.)
  • Comprehensive understanding of online marketing tools  including Google Analytics, Salesforce etc.
  • Excellent written communications skills and time management
Please include 3-5 writing samples with your application.

 
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